WHO WE ARE
Built at the Intersection of Luxury, Data & Technology
Sofian Premium Group (SPG) combines enterprise consulting expertise with real-world luxury commerce execution.
After 20+ years advising global organizations through firms such as Deloitte and Capgemini, we built HERTROVE — a technology-driven luxury platform focused on premium occasion wear and independent designers.
Alongside this, we developed Monarq Labs, a proprietary intelligence and decision-making platform designed to help luxury brands make smarter decisions across merchandising, customer behavior, assortment, pricing, and growth.

OUR FOCUS IS SIMPLE
Increase revenue.
Improve decision-making.
Scale intelligently.
Our Strategic Services
Powered by MONARQ LABS
Monarq Labs is SPG’s proprietary luxury intelligence platform built to support smarter decision-making across commerce, merchandising, customer behavior, and growth strategy.
Unlike generic analytics platforms, Monarq Labs is designed specifically for premium and luxury brands where brand equity, customer psychology, occasion behavior, and assortment precision matter.


WHY LUXURY BRANDS WORK WITH SPG
Operator-Led
We have built and scaled luxury commerce platforms ourselves.
Enterprise Experience
20+ years across consulting, analytics, technology, and transformation.
Luxury-Focused
Everything is designed specifically for premium and luxury business models.
Intelligence-Driven
Our decisions are backed by data, analytics, and operational insight.
OUR TRUSTED PARTNERS
Discover the renowned brands and industry leaders who are part of our collaborative network. Together, we elevate the standards of luxury and excellence.







